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Customer Personas
Customer insight is our trump card. We observe the behavior of a target customer in a certain context with our partner’s business goal in heart, which leads us to find new market opportunities and rational tactic strategy.Multi-context Study
User experience context study exists not only on a digital product but also takes place in the before-using and after-using scenarios. We align digital product experience with the user context, which strengthens the brand voice.Customer Journey
Business KPIs are the lighthouse to the overall customer experience journey visualization. We spot customer experience opportunities and pain-points along with a customized journey map.Trend Research
Trend observation report clears rocks for business on the profit-making road. We offer astute trend research services on the digital product design level, the marketing level, and the industry edge level.CMB Retail Banking - Innovative mobile-based personal banking product
Deppon Express - Experience indicator system for sustainable innovation empowering
CGB Credit Card - Membership system renaissance
Tencent Games - User emotional experience involved principles design for MMORPG tutorial
B2C Digital Product Design
Each touchpoint has its position and mission. We value the details in the touchpoint audit and redesign them using the user’s language to impact the user making a further decision.B2B Digital Design
Efficiency, for both internal management efficiency and external collaboration, is the soul in toB product design. With years of experience in toB digital product design, we are able to design experience on a system level for a greater win.Fundamental Smart Tool Design
Smart technology accelerates design to become creative and humanized. We leverage data and technology to make our design more meaningful.
Service Strategic Planning
Delivery brand culture and value along the service process on all channels. We create the overall service experience with surprises during the service, and retention plans afterward for the customers.Retail Service Design
Retail space is one of the key elements to connect the brand and the service. We upgrade the retail experience with environmental triggers, interior design, spacial visual design, and service brochure design, etc.Public Service Design
Simplicity and efficiency are two major success in public service design. We generate user’s demand in the public service and center them to achieve a greater community value throughout the entire design process.
Membership System for Growth
As the market mindset switches from platform traffic to user retention, we re-design and engage the system with new meanings and experience planning from aspects related to the brand, such as currency, benefit, growth, and tasks.Digital Touchpoint Planning for Sales
Digital touchpoint carries both product functionality and the brand value to the customer. We prepare the sales touchpoint for the key valued user with stories of quality content and juicy brand culture.Offline Experience Design for Retail
Customer emotion reflects their satisfaction with a service. To maximize the sales effect, we use the emotional experience curve along with the customer growth curve to guide the offline shopping experience design for retails.
Positioning and Communication Strategy
User persona is a key to quickly understand the communication between the shifting market and the product user. We produce precise user persona for further opportunity analysis purposes.Brand Image & The Voice
The Storytelling of a brand not only takes place in the visual but also in communication. Starting from the brand touchpoint to identity architecture, we transform between the images and the voice to create positive recognition.Online/Offline Commerce Experience
The success of the commerce experience is to install permanent memory in a customer’s mind. We combine business strength to design brand interaction in both the online and offline environments.
Accelerate UX empowering management efficiency by building the internal UX measurement system, to lower the cost of product iteration.
UX Measurement System
Product and service iteration comes often costly due to the uncertainty from the consumer side. Our UX Measurement system can help any corporation break down an unexpected phenomenon into pieces and make smart iteration decision to win the royalty in a dynamic marketing environment.UX Empowering Efficiency
UX Empowering Planning fuels up a corporation’s success by improving management efficiency and quality. We prep our valued partners for handling dynamic marketing challenges by infusing UX Thinking in business management.
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